Promotion of Agricultural Products (AGRIP) - Main contents

On 1 December 2015, the newly revised policy on information provision and promotion measures concerning agricultural products started to apply.

The revised policy, with a wider scope of measures and a more substantial budget, is intended to act as key for opening up new markets and will be implemented in the internal market and in third countries.

Based on a strategy established at European level, and under the slogan 'Enjoy, it´s from Europe' , the policy aims to help the sector's professionals break into international markets and make consumers more aware of the efforts made by European farmers to provide quality products.